Early Learning Centre
The Hair and Beauty Group partnered ELC in one of the proven most successful retail promotions ever! During 6 weeks in the summer, customers of the ELC were presented with an ingenious “Mummy Off” voucher with a £20 or more spend in-store or online. The “Mummy Off” vouchers were to give Mum’s a reward with a much deserved special treat such as a mini beauty treatment or a free haircut and finish.
Customers could either post or telephone their contact details to register their voucher and their nearest salon then contacted them to arrange the appointment for the treatment chosen.
This resulted in excellent redemption levels of over 36.5%. The promotion was so successful that it was repeated the following year.